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About us

About Lenscure Optical

It was in the year 1935 when Jeetmalji Binani laid the strong foundation of Lenscure Optical. His honest ardor gave our brand its first store- Lenscure Optical. Resting on the four pillars of perseverance, loyalty, grit and relentlessness, the brand strived to foray forward. Needless to say we have continued to evolve ever since remarkably. The optical industry in India had a gaping slot for a retail chain that could provide end to end solutions for vision challenges. To add to it, there has been a pressing market for quality and affordable eyewear. Lenscure Optical not only fulfills the need of the market but also elevates to provide the most fashionable eyewear.

Our Mission

“Your eyes deserve the best – see the world clearly with us.”

“Caring for your vision today, for a brighter tomorrow.”

“Clear vision, clear life.”

“Healthy eyes, happy life.”

“We don’t just sell glasses, we protect your vision.”

“See better, live better.”

“Your eyes are priceless, treat them with care.”

“Beautiful frames for beautiful eyes.”

“Good vision is not a luxury, it’s a necessity.”

“Your eyesight is our mission.”

Our Vision

We aspire to achieve a global leadership position in providing ‘Perfect Vision’ to all eyes by building the largest optical retail network in India, delivering world class service and unforgettable eye care experience to our patrons.

From The Director's Desk

"Almost nothing needs to be said when you have eyes!"

"At [www.lenscure.in], we believe that eyes are the most precious gift of life. Clear vision not only helps us see the world better, but also empowers us to live with confidence, joy, and purpose. Our mission is to provide quality eye-care services and world-class optical solutions to ensure that every individual experiences the gift of healthy vision.

We are committed to blending advanced technology with personal care, because we understand that every pair of eyes has a unique story. Whether it is routine check-ups, vision correction, or stylish eyewear, we strive to bring comfort, clarity, and confidence to our customers.

I warmly welcome you to be a part of our journey, and together, let us take a step towards brighter and healthier eyes for life."*

– [PK PRASAD]

Director, [LENSCURE.IN]